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unleashing the full
potential of natural
ingredients with
MAGNETIC FIELDS
Imagine the forces that form nature’s most radiant phenomenon, unleashing the full power of natural ingredients taken right from their source.

It’s nature, perfected.

IMPROVED, NATURALLY

Together, organic elements and magnetic forces create a powerful result—the first of its kind. By shrinking our ingredients down at a molecular level, we enable them to deliver their full restorative benefits deep into the hair’s cortex—to rejuvenate and renew on a whole new level. The result is hair that’s unbelievably soft, healthy and luminous—and beautifully all-natural.

MAGNETIC CORE

Magnetic fields are at the heart of every Fuente product. Their natural power has inspired a revolutionary process—one that leverages magnetic forces to supercharge natural ingredients and deliver unprecedented results. Our unique method makes our healthy, premium ingredients even healthier, yielding ultra nourishing care.


THE WAY NATURE INTENDED

We’re passionate about natural ingredients and believe in their healing power. Yet in their unrefined form, their molecules are typically too bulky to penetrate the hair shaft and get to where their help is needed most.
Harsh conventional techniques such as pulverization are commonly employed to address this problem, but the damage that crushing does to the molecules renders them a shadow of their former selves.
Fuente’s groundbreaking process uses the natural force of magnetic fields to nano-shrink each molecule without compromise, allowing the full spectrum of nature’s healing potential to shine through.
Nature holds the power to heal and rejuvenate, nourish and replenish. Our ingredients come from the source, from crystal springs and wild herb gardens. Our commitment to organic, consciously-sourced ingredients ensures that everything you use is an extension of nature—an organic and luxurious experience.

everything is rooted in
NATURAL
INGREDIENTS

SPRING
WATER

Water is everything, and ours comes right from the source of perfection—a pure spring from the Fuente de Piedra Natural Reserve. Enriched with ions, it’s at the heart of our natural process.

HERBAL
EXTRACTS

Organic herbal extracts have the power to heal, energize and renew. We infuse them into Fuente products to create the perfect blend of enriching benefits.

NATURAL
OILS

Oils are our finishing touch. Harvested from wild flowers and herbs, these oils recreate a luxurious spa experience every time.

PET diap
recycle

OUR COMMITMENT

We’re also proud of our commitment to keep nature pure, too. We never use animal products, and never test on animals. Plus, we minimize our ecological footprint by designing Fuente products and packaging using PET for ultimate sustainability.

HISTORY

Fuente was founded in 1993 by today’s CEO and owner Paul Warmerdam…